Consumer Check-in: Expectations in 2022
ACCAN recently commissioned research asking the Australian public about their top concerns when it comes to their communications services.
We surveyed nearly 1000 (n=998) Australians on a range of topics. We asked people about the affordability and reliability of their communications services, their use and trust of public wi-fi, their TV viewing habits and what they do to keep themselves safe on social media, messaging apps and other digital platforms. The results show that in 2022, Australians expect a communications market that is trusted, inclusive, accessible and available for all.
This nationally representative survey of adults aged 18+ was carried out in April 2022, as part of an Ipsos Digital Omnibus online survey. It captured a range of demographics allowing the data to be analysed for trends and differences against various characteristics and circumstances:
Age
Gender
State
Region
Area description
Education
Marital status
Household size
Presence of children
Employment
Work from home status
Occupation type
Gross annual household income
The data from this research adds to the growing body of evidence from ACCAN and others highlighting consumer attitudes, experiences and expectations of their communications services. Questions were selected based on ACCAN’s policy priority areas, and results will be used to help support the direction of ACCAN’s advocacy. We welcome others in the sector to refer to these results in their own work for consumers.
This research is a snapshot of the consumer experience in 2022.